trade fair coaching

At trade fairs, companies present themselves and their products in the spotlight. Many things are thought of. It is often forgotten to train employees, who should represent the company in the best possible way in front of professional audience.

Barriers are built up by unconscious behavior. Potential customers are being stopped from entering the stand or talking to someone. Time robbers block employees. Qualitative contacts do not occur in this way.

In trade fair coaching, participants learn more about how to deal with time-robbers and real prospective customers. Information concerning the right strategic "lineup" of the employees at the stand, in order to attract customers is particularly valuable. For both, national and international trade fairs, the creation of short product descriptions and short presentations is popular. An English version is required too.

Details for your trade fair coaching as a process support can be found here!